i would describe mcdonalds as watery and starbucks as normal
but “mcdonalds is normal, starbucks is overextracted” is also consistent if that’s your preference i guess
certainly can’t argue with overdone roast. Not sure what’s up with that… I’ve heard the theory that an overdone roast can be kept consistent between stores or something? I dont’ really follow the argument
but it seems like the reason starbucks can charge the same amount for worse coffee is that sometimes im not near a good cafe but I am near a starbucks. Whatever they’re doing, they really figured out how to scale it up, and not be limited by… whatever other cafes are limited by, whether that’s skilled employees, or, I don’t know
@synecdoki-fresh once sent me an article on starbucks’s journey to providing baked goods. (I think it was you.) How do you make compatible
the mcdonalds style everything’s just shipped to the store, basically just needs to be heated up EDIT3: I think this is an incorrect description of mcdonalds
bakery items, which quickly go stale?
I don’t remember what the article actually said, but it rings true to me that that’s the problem they’re solving: making a café chain, without anything complicated having to be done at individual locations, and without opportunities for variation between locations
EDIT: I mean most cafes I remember from Houston didnt do their own baking either, they got stuff from a bakery elsewhere in houston, but i imagine starbucks bakery items take a longer journey and thus have to stay good longer
EDIT2:
Maury Rubin (2009):
Starbucks scale is such that it requires baked goods be prepared at least the night before they will be sold. In real bakery time, with a bakery that’s organized, I’d venture that that becomes the afternoon before. They must bake, cool, be packed, then shipped–and then still distributed to (for example in NY) more than 100 stores. Many moons ago, Starbucks talked to me about baking for its NY stores, and of course, I was interested. But the protocol to get our product into their distribution system meant we had to start baking at 2:00 p.m. the day before.
Believing as I do that our croissant should be eaten within two hours of the oven (maximum), plugging into their system meant we had to bake at least 8 times earlier than desired. I ran the other way. Why bother? And the better your product, the worse it gets: it’s a long (and hurtful) way down for a lovely croissant baked at 2:00 p.m. and eaten 20 hours later. Ouch. OuchOuchOuch.